I’m a user experience strategist, researcher, and designer driven by curiosity and passion, balancing evidence and imagination to solve actual problems for real people.
It's a hard, but gratifying work.
And this is how I do.
Understanding the big picture through UX Strategy
Connecting business and user objectives and needs, choosing the right value proposition, measuring performance, and everything in between.
Some Tools of the trade
Business Model Canvas
Value Proposition Design
Competitive Analysis
User Journeys
Agile Backlog Management
Featured case study
Unveiling the human side through UX Research
Acknowledging that people are fantastic, unique. Learning from them, building empathy.
Some Tools of the trade
Interviews
Observation
Rapid Ethnography
Affinity diagrams
Personas
Empathy maps
Task/process flows
Card sorting
Usability testing
Featured case study
Exploring possibilities through UX Design
Diverging, converging, iterating and learning. Building and delivering the actual thing.
Some Tools of the trade
Ideation workshops
Rapid Prototyping
Design Studio
High fidelity Mockups
Featured case study
Comming soon.
Let's get in touch
Mail berg@carlosrosemberg.com or drop me a line below.
You can also check my LinkedIn profile and Resumé.