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What I do
Research planning
Interviews
Data Coding, Analysis and Presentation
Log Analysis
Desk Research
Hypothesis Testing
Usability Testing
Personas
User Journey Mapping
Competitive Analysis
Workshop Facilitation
Agile/Lean Frameworks
Design Thinking
Backlog Management
Case Studies
O Povo online
How O Povo Online recovered its market share and experienced a three-digit growth in user engagement and advertisements after realigning core products to their audience's changing needs.