Welcome

I’m a user experience strategist, researcher, and designer driven by curiosity and passion, balancing evidence and imagination to solve actual problems for real people.

It's a hard, but gratifying work.
And this is how I do.

Understanding the big picture through UX Strategy

Connecting business and user objectives and needs, choosing the right value proposition, measuring performance, and everything in between.

Some Tools of the trade

Business Model Canvas
Value Proposition Design
Competitive Analysis
User Journeys
Agile Backlog Management

Featured case study

O Povo Online →

Unveiling the human side through UX Research

Acknowledging that people are fantastic, unique. Learning from them, building empathy.

Some Tools of the trade

Interviews
Observation
Rapid Ethnography
Affinity diagrams
Personas
Empathy maps
Task/process flows
Card sorting
Usability testing

Featured case study

O Povo Online →

Exploring possibilities through UX Design

Diverging, converging, iterating and learning. Building and delivering the actual thing.

Some Tools of the trade

Ideation workshops
Rapid Prototyping
Design Studio
High fidelity Mockups

Featured case study

Comming soon.

Let's get in touch

Mail berg@carlosrosemberg.com or drop me a line below.