I’m a user experience strategist, researcher, and designer driven by curiosity and passion, balancing evidence and imagination to solve actual problems for real people.
It's a hard, but gratifying work.
And this is how I do.
Understanding the big picture through UX Strategy
Connecting business and user objectives and needs, choosing the right value proposition, measuring performance, and everything in between.
Unveiling the human side through UX Research
Acknowledging that people are fantastic, unique. Learning from them, building empathy.
Exploring possibilities through UX Design
Diverging, converging, iterating and learning. Building and delivering the actual thing.
Some Tools of the trade
High fidelity Mockups
Featured case study