User experience strategist, researcher, and designer balancing evidence and imagination to solve problems for humans.

What I do

Research planning


Data Coding, Analysis and Presentation

Log Analysis

Desk Research

Hypothesis Testing

Usability Testing


User Journey Mapping

Competitive Analysis

Workshop Facilitation

Agile/Lean Frameworks

Design Thinking

Backlog Management

Case Studies

O Povo Online

O Povo online

How O Povo Online recovered its market share and experienced a three-digit growth in user engagement and advertisements after realigning core products to their audience's changing needs.